A new modern hostel in Greenville combines a boutique hotel with a hostel

Known for their bunk beds, shared spaces and communal vibe, hostels have long been a popular form of accommodation around the world, especially among backpackers, cyclists and budget travelers.

In July of last year, owner Joe Hindman and investor David Stone Jr. brought new inspiration to the hostel experience in Greenville with the launch of Modal. A concept that took more than four years in the works, Modal is the first hostel in Greenville and the second in South Carolina.

“There is a gap in the travel industry,” Hindman says. “The idea of ​​mixing boutique-style rooms with a hostel experience and perks, like last-minute bookings and more affordable rates, makes today’s version of a hostel a more appealing option for a different kind of traveler.”

Cutting-edge interiors and common areas

Inside, the decor is eclectic with a mix of one-of-a-kind mid-century pieces, modern textiles, collectibles, and original local art, available on consignment.

“The concept of the hostel is also about its social appeal,” Hindman says. “It works on the idea of ​​uniting people and creating a connection with the community. As a brand, I want this to be a place for everyone, and I want that to happen organically.

Common spaces, like the living room with the original fireplace, invite guests to relax and connect with others.

An equipped residential-style kitchen, with a full-size refrigerator, gas stove and oven, is available to guests during their stay. An adjacent dining room opens onto an outdoor rear terrace.


Private suites, stylish interiors, and hotel amenities set Modal apart from other hostel stays.

Accommodations include three shared dorm-style bunk rooms, which can be booked by the bunk bed or the entire room, and two traditional private suites with en-suite bathrooms. All rooms have attached bathrooms with waterfall showers and include free Public Goods bath products.

With a prime location on Augusta Street, Modal’s mix of shared and private rooms is an ideal option for those looking to book groups for a wedding party, family reunion or work retreat.

Art gallery and micro-café

“I love the energy that art brings to the space,” Hindman says of the local art collection on display in the first-floor gallery and throughout the property. Participating artists have included Kym Day, Gerry Wubben and Eli Warren.

Inside the lobby, a full-service micro-café, serving local brews from Junto Coffee Roasters and tea from Dobra Tea Greenville, is open to the public Tuesday through Sunday.

“Since our opening, our space has become a hub for artists, designers, photographers and creatives of all types, who come here to collaborate or create,” he says.

On weekends, look for the pop-up market initiated by the hostel, showcasing a mix of local and regional handicrafts.

“We’ve created our own expression of what a hostel can be in Greenville,” Hindman says. “We have crossed many borders to get here and believe we have formed a new category of accommodation and options for travellers.”

For more information, visit staymodal.com.

Linda G. Ibarra